Will Wright on franchises

Will Wright is a great speaker. Not only is he a brilliant designer - he's always got interesting observations that sometimes seems completly unrelated to games, yet ties into the core of what they're about.

Here's Will talking at an EA party at this year's GDC, to an audience that apparently have been given "motivational liquids" by the publisher. He mainly talks about franchises, and my favourite part is the logic behind why the value of a franchise is connected to how deconstructable it's world is. Yes, at times it seems like there's no red thread to what he's saying, but stay with him and pay attention and you'll surely appreciate it - I know I did.

Head over to Kotaku to see the video.